🎖️ Seniority Level
Entry
Mid
Senior
Lead
Director
VP
C-Level
🎨 Tone & Voice
Professional
Startup Energy
Warm & Human
Bold & Direct
Corporate
Casual & Friendly
👤 Who are we writing to? Define the ideal reader so every word, tone, and selling point is calibrated for THEM. This shapes the entire ad.
📊 Career Stage
Early Career
Mid Career
Senior
Executive
Career Changer
🔍 How They'll Find This Ad
Passive (scrolling LinkedIn)
Active (searching job boards)
Recruited (headhunted)
Referral
🚀 Why They'd Leave Their Current Job
Growth ceiling
Better compensation
Mission/impact
Bad management
Work-life balance
Boredom/challenge
Relocation/remote
Company stability
💬 Language Style match their professional dialect
Technical/precise
Executive/strategic
Creative/expressive
Operations/process
Sales/energetic
Clinical/evidence-based
❤️ Emotional Hook what should they FEEL reading this?
Challenged
Inspired
Secure
Excited
Respected
Empowered
🎯 Top Selling Points Order what does THIS person care about most?
🎣 Opening Hook 2-3 sentences that stop the right person scrolling
📋 Key Responsibilities edit text, click ✕ to remove, + to add
🎯 Success Metrics what does great look like?
🔴 Must-Have Skills edit, remove, or add
🟡 Nice-to-Have genuinely optional
🎓 Education
📜 Include Degree Requirement
🔄 Add "or equivalent experience" clause
💰 Salary Display Mode
Show Range
Say "Competitive"
Don't Mention
Custom Text
🎁 Benefits toggle on/off + edit details
📍 Work Arrangement
Remote
Hybrid
On-site
Flexible
✈️ Travel Required
None
Up to 10%
10-25%
25-50%
50%+
🕐 Mention Flexible / Async Hours
📅 Compressed Work Week Available
📝 Contract Details for Contractor / Fractional
🌍 Job Jurisdiction
Select where this job is located. Compliance rules, required disclosures, and banned language will auto-apply.
🔍 Screening & Clearances
🔐 Security Clearance Required
🛂 Work Authorization
📋 Must Be Authorized to Work
🌈 EEO & Diversity
Standard EEO
Strong Diversity Statement
Minimal / None
♿ ADA Reasonable Accommodations Statement
💰 Salary Transparency Compliance Note
Required in CO, NY, CA, WA, CT and other jurisdictions
🛠️ Tech Stack / Tools
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📈 Career Growth Path
Include Growth Path section
🎬 Hiring Process
Include Hiring Process section
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